Bringing the past into the present: That's what ease has done together with BMG and Cheyenne Records. When BMG bought Cheyenne Records, the entire music catalogue of Cheyenne Records was to be released on popular DSPs - including Monrose, Nu Pagadi, Bro'Sis and the iconic band No Angels. To draw attention to this, ease designed Cheyenne's World: a campaign that was soon to gain attention through strategically used digital tools.