Bringing the past into the present: That's what ease has done together with BMG and Cheyenne Records. When BMG bought Cheyenne Records, the entire music catalogue of Cheyenne Records was to be released on popular DSPs - including Monrose, Nu Pagadi, Bro'Sis and the iconic band No Angels. To draw attention to this, ease designed Cheyenne's World: a campaign that was soon to gain attention through strategically used digital tools.
5.5 Million Total reach across all channels
1.648 Instagram Story snippets posted in 12 weeks (paid & unpaid)
93.851 Listeners of the NMEPS podcast (over four episodes)
140 Contributions in over 100 media outlets