Why complicate things when you can also make things with ease?

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We created vertical assets for Mathea for Jodel and Instagram. The videos were a play on her “Alles Gute” single and show a break-up situation on WhatsApp. A catchy and accessible idea that led to incredible performance on both platforms.

3.8% CTR (Benchmark 1%)
7 WhatsApp stories
2 lovers
1 broken heart

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